- ...underperforming ones. Lead Nurturing Effectiveness : Track the ROI of marketing campaigns by analysing Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV). Measure engagement metrics, such as email open rates and click-through rates. Track the time...
- ...platforms and campaigns. Track, monitor and improve the Lifetime Value of the customer, ensuring positive ROI for each campaign. CAC (Customer Acquisition Cost) Monitor and optimise the average cost incurred to acquire a new member or lead through campaigns, maximising...